Marketing Your Way to Success

Marketing is the keystone to any business, without it you will fail. There are no ifs, ands, or buts about it. The great Yoda once said do or do not, and so it is with any business venture you either use a sound marketing strategy and succeeded or you sit around and wait for things to happen and you plummet straight to the ground and hit bankruptcy in no time. The thing you need to ask yourself is, do you really want this to be a successful business venture or are you just wasting your time?

One of the first steps is admitting that you are probably in way over your head and that you are going to need to get some help. You may not know everything that there is to know about every step there is when it comes to marketing, and that is okay. There are plenty of people out there just like you that have successfully started up a business. You will need to learn some things along the way like search engine optimization, you may also want to figure out a thing or two about mobile first index; this will be a great thing to learn about in today’s market as most of the people you will be marketing to probably use mobile devices more than anything else.

Why Are Mobile Sites Important?

You may find yourself wondering why it is so important to create websites that cater specifically to mobile devices rather than simply making them like any other website. Well, one of the reasons is the fact that most people do not want to spend the time zooming and shrinking web pages on their phones. They do not want to scroll around on a page for ten minutes trying to find something or getting past a bunch of irrelevant ads to get to what they are looking for. By creating a mobile-friendly webpage, you can avoid all of this and guarantee a much more enjoyable browsing experience for your customer base and assure that they will share your site with their friends.

What Is SEO and Why Do We Need It?

SEO or search engine optimization is one of the most important aspects of any online marketing plan. This is what draws people to your site through any search engine using a specific keyword that is targeted to your site based on what you have chosen for your products or services. There are two types of SEO, on-site and off-site. On-site SEO deals with a lot of coding and placing metadata into your site and getting the right placement within Google, Yahoo, Bing and other search engines. Off-site is where you write blogs, articles with specific keywords or phrases and link these words back to your website. You then post these blogs and articles in as many places as you can that will allow you to place them.

Social media is another way that you can do a lot of SEO work by using hashtags along with these same keywords to help draw people together that follow these same keywords. SEO is a method that has proven to work time and time again and is something that will not stop any time in the near future. It is a cheap method of marketing and pretty much everyone and anyone that runs a business of any kind is using it in one way or another.